Author: Brittany Hennessy
Category: Nonfiction, Marketing
10-word summary: You can make a lot of money with online influence.
Build your brand, grow your audience, live a great life.
#influencer is a great book for anyone who wants to learn how to become a beauty or lifestyle content creator. Hennessy wrote this book based on her work and collaborations with online influencers. This is why she has a great perspective and she gives a lot of good advice.
To be honest, I bought this book because I thought it was about being a content creator or influencer in any field. But sadly, that’s not the case. #influencer is primarily aimed at people who are or want to be influencers in the beauty or fashion industry or those who want to create “lifestyle” content. Some things apply to every field, but most of the information is focused on influences in these niches only.
What I like about #infuencer
1. The author draws on her work experience
Hennessy has worked in marketing and often had to collaborate with influencers. It is obvious that she has an insider’s perspective and she speaks from experience.
2. The book includes a lot of practical advice
Since the author has a lot of experience, she could share a lot of useful advice, templates we can use and formulas to use to calculate fees. I think the practical advice was the most important part of the book for me. The good news is that a part of the advice applies to every field like the information about contracts, fees and personal branding.
3. The book is easy to read, well-written and inspiring
Hennessy makes you feel like anyone can become a successful influencer. She uses a friendly, yet professional tone.
What I don’t like about #infuencer
1. #influencer is more about how to be a professional influencer than about how to become one
I mentioned this because the book is presented as a book that also helps you become an influencer. But reading it I think the book is more about how to be an influencer who does her job well and professionally.
2. It is only aimed at women who work in the beauty or fashion industry
The problem with this is that I only discovered it after buying the book. Had I known this, I wouldn’t have bought it in the first place. So I believe that the marketing of the book is misleading.
Quotes from #infuencer
“Many people think you need to have a million followers to make good money as an influencer, but that’s just not true. There are many full-time influencers with 100,000 followers who are making good money doing something they love, making us all jealous in the process.”
“Say yes to the things you like and would normally use if you weren’t getting paid. Say no to everything else. Turning down money will be hard, but you won’t regret it in the long run.”
Should You Read #infuencer?
If you want to become an influencer that creates content about beauty, fashion or her personal life, then the book #influencer will be useful to you.
If you want to create content about anything else, I think you can skip the book. It does have some advice that can be applied in any field, but I think it’s probably not enough to justify reading it. If you’re curious about it, go ahead and read it anyway!